User-centric Marketing review

  • Why a user-centric approach is important
  • What is user-centric marketing?
  • User research
  • Usability testing for your websites and landing pages

What is User-centric Marketing?

User Research

  • The starting point in using survey is to first have a clear idea of what particular questions you want answered before you start and should be just one question. This will help you draw useful insights from the data you get.
  • Another important is where to focus, so instead of focusing on whom the audience are, focus on what they want to do, like
  • Another tip is knowing the right moment to ask, like when your survey should pop up on your website. One of the mistakes most people make is showing up their surveys to visitors on their website immediately they arrive. Ideally, the best time to show your surveys is upon exit intent or after the visitor might have taken a few actions on your website depending on what you asked on the survey.
  • Also, remember to keep your survey as short as possible, ask simple and closed questions. If you can’t keep your survey questions single, make sure it’s focused on a single subject.
  • Explain to them why you are asking and what you need the answer for, then go ahead to incentivize them when they complete the survey.

Usability testing for your websites and landing pages

  • Does the user understand the basic concept of the website
  • Can they easily find search for things on the website
  • Can they easily do things on the website
  • Your test duration shouldn’t exceed an hour. 40 minutes for the actual test and 20 minutes to ruminate over the test results.
  • Do not let the person feel like you’re testing them, rather make them understand that it’s the website you’re testing.
  • Lie through your teeth. Tell them you were not involved in the project.
  • Ask them some questions about themselves with the aim to have them behave naturally and feel relaxed. You could even tell a joke or offer them a drink.
  • Now, to the main part. Have them perform some task on your website, not more than 3 tasks. So, if you’re worrying over anything on your website, that’s what you should test. Say you’re not sure whether people can spot the call-to-action button, test it.
  • Be careful about how you word the tasks so it doesn’t come off as easy and defeat the aim of the test. If you want them to purchase a product, instead of telling them to see if they could add to cart, you should tell them to look around for a nice product and try to buy it.
  • They might ask you questions about how to do things in the session. If they do, try not to answer them, just explain that, you don’t want to influence them and you’ll answer their questions at the end.

Summary

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Victor Ndukwe

Victor Ndukwe

Doing the write thing.

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