Content, Community and Conversations: the 3 pillars of Organic promotion.

  1. Create a brand around yourself: your brand is what comes to people’s mind when they think of you. Simply put, people’s perception of you. Branding is how you shape that perception in their minds. Steadily communicating who you are, what you do, your purpose, beliefs across all touch points is called branding. Have a voice, know your target audience and communicate this always.
  2. Set an objective for your project: what do you want to achieve with this project? Is it awareness? Do you need more people to know about you? Do you want streams? Do you want to connect with your audience on a deep level? You sure want to have real fans that won’t just stream and go. Whatever your goal or objective is, set it and work towards it as you leverage this strategy I’m going to share soon. Remember to make your goal SMART. The best way to do this is to make sure it’s easy to say if you hit your goal or not at the end of the campaign.
  • Virality: to get more reach.
  • Streams: to gain more streams.
  • Connection: to gain more fans.




Doing the write thing.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

PR Agency: What I’ve Learned from Working with Over 50 PR Firms

8 Success Strategies That Help Small Businesses To Thrive

How to Write Brand Copy: Get a “BAM!” Brief

Women’s underwear with a Joker face for the kind of D.C comic fan that is very unlikely to be seen naked twice.

How to calculate mobile app revenue! | IntelligentQ

The Purpose of Copywriting is to Achieve Clarity

Clarity is Your Most Valuable Business Resource

New Global Brand Platform Shows How American Express Has Customers’ Backs in Life and Business

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Victor Ndukwe

Victor Ndukwe

Doing the write thing.

More from Medium

Meet the 2021 Women in Content Marketing Awards Winners

“The Passion Pivot” — Entrepreneur Challenge Dec.14 — Dec. 19

What do you wish people knew about your industry?

It’s Monday’s The Social Media Daily — Social Media Update from JP