Content, Community and Conversations: the 3 pillars of Organic promotion.

  1. Create a brand around yourself: your brand is what comes to people’s mind when they think of you. Simply put, people’s perception of you. Branding is how you shape that perception in their minds. Steadily communicating who you are, what you do, your purpose, beliefs across all touch points is called branding. Have a voice, know your target audience and communicate this always.
  2. Set an objective for your project: what do you want to achieve with this project? Is it awareness? Do you need more people to know about you? Do you want streams? Do you want to connect with your audience on a deep level? You sure want to have real fans that won’t just stream and go. Whatever your goal or objective is, set it and work towards it as you leverage this strategy I’m going to share soon. Remember to make your goal SMART. The best way to do this is to make sure it’s easy to say if you hit your goal or not at the end of the campaign.
  • Virality: to get more reach.
  • Streams: to gain more streams.
  • Connection: to gain more fans.

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